2010 MADC Awards Terms and Conditions

Nominated and selected by the Judging Panel, MADC President and the Chairman of the 2010 MADC Awards.

This is a non-entry Category.

Awarded to the Winner of the 2009 MADC Mentors’ Program.

This is a non-entry Category.

Recognising outstanding contribution to the MADC and the industry, selection will be made by the 2010 MADC Committee.

This is a Nomination Category.

Recognising outstanding achievement and commitment to creativity in the past 12 months by an individual or team, selection will be made by the 2010 MADC Committee.

This is a Nomination Category.

Recognising an account service person responsible for their outstanding contribution to the creative process and fulfilment of the client’s business goals in the past 12 months. Selection will be made by the Judging Panel, MADC President and the Chairman of the 2010 MADC Awards.

This is a Nomination Category.

This Award acknowledges the client who has recognised the link between creativity and business success and as such, has shifted to outstanding creative work in the past 12 months. Selection will be made by the Judging Panel, MADC President and the Chairman of the 2010 MADC Awards.

The submission must include a campaign in one or many disciplines and a rationale.

Student entries are free and do NOT have to be MADC Members.

“People with less than three years experience in the business get the crappiest briefs. But the best juniors make something out of everything they’re given. It’s about time they were recognised,” MADC President Richard Ralphsmith

The major creator/s of the award must be current financial members of the MADC. To be eligible, the work must have been created by a person/s with three years or less experience in the advertising, design, photography, film or illustration industries and have resided in Victoria at the time the work was created. Work entered in this category can be just about anything – a print ad, TVC, radio campaign, logo design, illustration, photograph, etc.

For agency entries, all creatives who worked on the work, with the exception of the CD, must have less than three years’ experience.

To be eligible for this category, the campaign must either: be integrated across various media. It must comprise a minimum of three executions, at least two of which must be from Television, Print, Radio, DM or Online. There is no maximum number of executions that may be entered.

OR

be of a breakthrough nature. That is, it’s so new that it doesn’t fit into any other of the categories listed. There is no minimum or maximum number of executions required in this case.

Can include indoor or outdoor installations, events, PR activity and other attention-getting means that are not traditional paid advertising media.

Can include indoor or outdoor installations, events, PR activity and other attention-getting means that are not traditional paid advertising media.

Entries published at half the newspaper page size or larger, including advertisements appearing in newspaper magazines (e.g. Good Weekend). Also includes inserts, wraps, tip-ons etc that appeared on or in a newspaper.

Entries published at half the newspaper page size or larger, including advertisements appearing in newspaper magazines (e.g. Good Weekend)

Entries published in newspapers (smaller than half page size) or in magazine (half page or smaller).

Entries published in newspapers (smaller than half page size) or in magazine (half page or smaller).

Entries published at half the magazine page size or larger.

Entries published at half the magazine page size or larger.

Entries include Transit Shelters, i.e. Metrolites.

Categories 22 to 26 may include work for charities.

Categories 22 to 26 may include work for charities.

Categories 22 to 26 may include work for charities.

Anything of a non-commercial nature, including agency promos, self promos, Christmas cards, wedding invitations, birth announcements.

Categories 22 to 26 may include work for charities.

Recognises creativity in any communications piece delivered unaddressed to households.

Categories 22 to 26 may include work for charities.

Any single medium direct marketing advertising that is not direct mail, including television, cinema, print or radio etc., whose primary objective is to create a direct response.

Directors Cuts are not eligible.

Directors Cuts are not eligible.

Directors Cuts are not eligible.

Directors Cuts are not eligible.

Campaign of no more than four commercials that have been broadcast on radio.

Advertisements for any community service or client classified as a registered charity.

Note: any entries in this Category cannot be entered into any other Categories except Craft Categories.

Advertisements for any community service or client classified as a registered charity.

Note: any entries in this Category cannot be entered into any other Categories except Craft Categories.

Advertisements for any community service or client classified as a registered charity.

Note: any entries in this Category cannot be entered into any other Categories except Craft Categories.

Advertisements for any community service or client classified as a registered charity.

Note: any entries in this Category cannot be entered into any other Categories except Craft Categories.

Advertisements for any community service or client classified as a registered charity.

Note: any entries in this Category cannot be entered into any other Categories except Craft Categories.

Entries may be part of broader campaigns, but any non-digital items should not be entered in this category (see Best Integrated Campaign).

Judges will be looking for outstanding creativity, both in the work and in the use of new technologies.

This award will recognise the most outstanding example of interactivity in a microsite. The entry may be a stand-alone microsite or part of a wider campaign.

Creativity, inspiration and high production values will have been balanced with unique user experience.

A website considered to be a company’s major website, or a project that is larger in scale than a microsite.

Creativity, inspiration and high production values will have been balanced with user experience, usability and accessibility of the site.

Judges will be looking for creativity, inspiration, high production values and, most importantly, great game play. Entries must be playable within a web browser.

This award will recognise the most outstanding example of interactivity and innovation that utilises mobile technology, e.g. mobile handset or PDA.

Judges will award work that has been specifically designed for mobile user experience rather than simply delivered through the technology.

The award will recognise the most outstanding example of innovation in interactive design. While the media itself is not required to be ground-breaking, the way in which it is utilised and experienced must be.

Entries can be in any interactive media - Internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.

This award will recognise the most outstanding example of viral being used to disseminate a message, whether for marketing purposes, social benefit or purely entertainment.

Judging will consider the creativity of the idea, the quality of the execution and the reach of the work. You may include evidence of how widely the work was disseminated in support of the entry.

The viral work for this category can be in any media, other than film. Work entered in this category cannot be entered in category 46, Best Viral Film.

This award will recognise the most outstanding example of viral being used to disseminate a message, whether for marketing purposes, social benefit or purely entertainment.

Judging will consider the creativity of the idea, the quality of the execution and the reach of the work. You may include evidence of how widely the work was disseminated in support of the entry – e.g. Youtube hits.

Entries in this category can be any form of moving picture – film, video, mobile phone footage, animation etc. Work entered in this category cannot be entered in category 45, Best Viral.

This award will recognise great strategy, creativity and use of technology within an online ad, regardless of shape or size.

Judges will take into consideration file size and media restrictions.

This award will recognise great creativity and high production values balanced with user experience.

Please note any work designed to be delivered unaddressed should be entered into Category 25.

Entries can include work for newspapers, journals, features or magazines.

Includes stationery, client gifts and posters.

Includes any design that does not qualify for Categories 49 to 56.

This award will recognise excellence in any aspect of creative craft that is wholly or partly responsible for the effectiveness of an interactive design project.

The judges will look for outstanding examples of typography, graphics, sound, copywriting, animation and coding.

Stock shots are not eligible for entry.

Stock shots are not eligible for entry.

An image which has been retouched to bring a great idea to life in any printed format. Stock shots are not eligible for entry.

Entries must be an original piece of music composed specifically for use in television, cinema or radio advertising.

Entries with sound design in television or cinema advertising which include the creative use and manipulation of sound. Entries in this category are judged on a non-compositional basis.

Entries with sound design in radio advertising which include the creative use and manipulation of sound. Entries in this category are judged on a non-compositional basis.

Entries can be any existing piece of music or rearrangement, re-recording or remix of an existing piece of music for television, cinema or radio advertising.