2010 MADC Awards

This award will recognise the most outstanding example of viral being used to disseminate a message, whether for marketing purposes, social benefit or purely entertainment.

Judging will consider the creativity of the idea, the quality of the execution and the reach of the work. You may include evidence of how widely the work was disseminated in support of the entry – e.g. Youtube hits.

Entries in this category can be any form of moving picture – film, video, mobile phone footage, animation etc. Work entered in this category cannot be entered in category 45, Best Viral.