2010 MADC Awards

Category Number: 9 Best Integrated or Breakthrough Campaign

To be eligible for this category, the campaign must either: be integrated across various media. It must comprise a minimum of three executions, at least two of which must be from Television, Print, Radio, DM or Online. There is no maximum number of executions that may be entered.

OR

be of a breakthrough nature. That is, it’s so new that it doesn’t fit into any other of the categories listed. There is no minimum or maximum number of executions required in this case.